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How strange it is to be in isolation and not in our beautiful boutique helping ladies find their dream dress. A lot of our brides have little ones to care for and we thought it would be a lovely idea to invite all the children to get creative a design a dress! We didn’t know how popular it would be but we were so impressed by the designs, we had children from age 3-13 enter and its so lovely to see what they came up with.

We offered a small cash prize to the winner and the runner up but we did not want to be the judges. Luckily we have some wonderful friends in the bridal world and asked Steve from the world renown designer Morilee to judge. Steve is the National Sales Manager so he sees all the new designs season after season so he really does know his stuff! We sent over all the entries today and he declared Daisy to receive 1st place. Daisy created a satin fitted gown with some sparkle detail, a key-hole back with buttons and a modest sized train. Steve mentioned how “on-trend” this style is and it did stand out as being quite different from the other designs. In second place was Imogen’s ballgown. From the photo it seems she has collaged pieces to her design to create a luxurious texture. Very fairytale!

When I (Gemma) was a little girl I used to LOVE designing dresses, there is something about wedding dresses that spark the imagination to go over the top with the best fabrics and the sparkliest details. Almost all of mine were humungous ballgowns with trains that were so long they would trail off the page. Not surprising that I ended up wearing a ballgown for my wedding. I feel like I would love to try on Imogen’s dress if it was made into a real dress and I feel like Daisy’s design could be a top seller if we had it in our shop, I think it has mass appeal for a bride who was body confident and has an eye for the details.

We had so many lovely entries and it has kept us smiling every time we received a new one, who knows, we may have some wedding dress designers of the future within our corner of the world.

We have asked for everyone to send the original designs in the post to our shop as we would love to display them in our workroom out the back to brighten up our walls whilst we prepare all the brides dresses. I wonder how many people will send them to us!

Thank you so much to everyone who entered, I think that Steve from Morilee had a very tough job on his hands! Well done to Daisy and Imogen, keep designing everyone and feel free to send us more photos for fun.

Lots of love from Gemma and Heather – Team Waterfields xx

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Welcome 2020! Seeing as we are at the end of January already and haven’t even noticed we haven’t updated our blog in a while it must mean we are super busy. We had such an amazing year last year, we saw hundreds of brides get married in a Waterfields dress and we are still looking forward to the photos once you get them back. We spend December giving the shop a lovely revamp, new wallpaper, furniture, lighting and some beautiful flowers and bouquets!

We have had lots of our new collection arrive in store which we are really excited about. We chose a real mixture to add to the shop including easy going styles perfect for a relaxed summer day or wedding abroad, some wow- princess style, sexy fitted dresses with some real oomph and also some really vintage Gatsby style that look like they could appear in Downtown or Peaky Blinders.

We have some incredible wedding fairs coming up for the year, here’s what to expect.

Sunday 23rd February – The Imperial Hotel – 11am-3pm. Catwalk shows from us at 12.15 and 1.15. Gorgeous views and a chance to have a drink whilst looking at the sea, planning your wedding. Bliss.

Sunday 1st March – The Big Riviera Wedding Show – Riviera Centre, Torquay – 11am-3pm. BIG catwalk show from us, very exciting! Also lots of “on the day deals” from some of the best exhibitors in the area. Prizes, giveaways and more – NOT TO BE MISSED.

Saturday 28th and Sunday 29th March – Bride: The Wedding Show – Westpoint Arena – 10-4pm. If you are looking for exhibitors a little further afield you might just find the right match for you, we will be there with some of our “real” models in dresses.

Sunday 19th April – Marldon Christmas Tree Farm – 11am-3pm. Brand new venue for Torbay, enjoy the peace and surroundings at this new wedding fair.

More to be added…

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Who would like to win a huge wedding package here in Torbay? Well read on and you will find out how you could be in for a chance to win everything from a Morilee wedding dress up to £1800, your venue at The Grand Hotel to your Disco, wedding flowers, cake and more!

All you have to do is book in your appointment at Brides at Waterfields during October 2019 and choose which Morilee wedding dress you would like to win! On Thursday 31st October, an independent business owner will pick 4 people out of a hat on a Facebook Live video. Those 4 ladies will then have to battle it out in our shop window in November and the person who can stand in a wedding dress in the window for the longest time will win all the prizes!! The three runners up will win a goodie bag and a discount off of their dream dress if they choose to buy it.

If you have what it takes to Win a Waterfields Wedding, then get in touch and book in during the month of October and start your search for your Morilee wedding dress! Call us on 01803 294411 to book in!

Two of the gorgeous dresses from Morilee which will be up for grabs!

The Prizes!!!

Wedding Dress – Brides at Waterfields, a Morilee dress up to £1800.

Venue – The Grand Hotel, Torquay. Wedding package for 40 guests up to the value of £1200.

Entertainment – Tennant Magic Entertainment – full day package worth £800.

Cake – Daisy, Molly and Me. 3 tier iced and decorated wedding cake valued at £650.

Videographer – Tristan Adams, videography package worth £600.

Disco – Bespoke Disco, evening disco, uplighters and love letters package worth £449.

Photobooth – Prism Photobooths, Photobooth with single prints provided worth £350.

Photographer – Appleton Events Photography, full day photography package worth £300.

Transport – The Wedding Sidecar, Transport for two to your venue worth £250.

Chair covers – The Venue Dressing Company, chair covers, table runners, starlight backdrop worth £220.

Flowers – Wild Floral Events, Bridal flower package worth £200.

Makeup – Beauty Within, Charlotte Crouch MUA, makeup for the bride and two bridesmaids worth £180.

Decor – Torbay Display, 4 cherry blossom trees to hire worth £150.

Hair – Olivia Rose Designs, wedding hair for bride and two bridesmaids worth £150

Hairpiece – Claire Austin, bespoke flower crown or poseys worth £100.


Competition General T’s and C’s – Brides at Waterfields

  • Entrants must be 18 years or older. Only the bride can compete but concessions will be considered for brides with disabilities.
  • You will need to be available from 2pm on Saturday 16th November till Wednesday 20th November at 12 noon
  • You will need to agree that any photographs taken by the local press or by prize donors will be used for advertising purposes
  • You will stand in the shop window wearing a wedding dress of our choice for 4 hourly periods with a short toilet break in-between.
  • You will have to stand throughout, any leaning, crouching or sitting may result in disqualification from the competition.
  • You will be provided with bottles of water to drink in the window (no hot drinks or alcohol permitted), you will need to provide your own food which can be eaten in the window.  Local caterers may be delivering a variety of food and/or snacks.
  • The only people allowed in the shop will be competitors, prize donors, dedicated competition marshals, security staff, local media and proprietors of Brides at Waterfields.  Family and friends are welcome to come and cheer you on or to bring you some food but they will not be permitted to enter the shop.
  • You will be given an 8 hour sleep period from 11pm till 7am when you will be able to lie in the window with your duvet and pillow
  • Last person standing wins a wedding – in the event of more than one person staying for the duration, the winner will be decided by answering a number of questions set out by the proprietors of Brides at Waterfields at 12pm on Wednesday 20th November.
  • We reserve the right to refuse an entry into the competition.
  • We reserve the right to change the rules at any time.

Suggested items to bring with you:

Duvet and pillow / toothbrush and paste / hand towel / make-up/ hair brush and products/ warm socks / favourite food or snacks /

Please note, all prizes are offered on an individual basis.  Brides at Waterfields is not responsible for the delivery of these prizes and each supplier has their own terms and conditions.  Brides at Waterfields cannot guarantee that all prizes will be available on the wedding date you have chosen. 

Individual Terms and Conditions

Brides at Waterfields – Wedding Dress by the designer Morilee up to the value of £1800. Dress to be ordered by end of January 2020. Dress must be collected by 1st August 2020. If the dress is not collected by the deadline, the prize will be forfeited and will become the property of Brides at Waterfields for resale. Alterations are not included in the prize. Accessories are not included in the prize. We will include a branded dress bag and hanger. If your chosen dress is more than £1800 you will be required to pay the difference (all of our dresses in store are £1800 or less). If your dress value is less than £1800 there will be no monetary benefit and there is no cash alternative.

The Grand Hotel – Ceremony (separate costing for registrar required) Glass of Fizz on Arrival, Pulled Pork Baps with apple sauce, stuffing & crackling, Room Decoration- Organza & Lights. Prize worth up to £1200.00 Based on guests of 40 for day & evening. Additional guests can be added at an additional cost Or £1000.00 off of a Grand Hotel Wedding Package. More T’s and C’s to be added soon!

Daisy Molly and Me – 3 tier iced and decorated wedding cake valued at £650. The cake design is available to view on request and will also be seen in Brides at Waterfields shop window.  Alternatives to the design are not available. A cake stand will be provided and is part of the prize so will be kept by the couple.
The colour of the sugar flowers can be changed to co-ordinate with the couples’ wedding colours. Flavours can be chosen from the Daisy Molly and Me website (excluding fruit).  A different flavour for each tier can be chosen. The final colours and flavours must be finalised 3 months before the wedding date. Delivery and setup on the wedding day is included within a 50 mile radius of Torquay.  Delivery and setup outside of this area will be chargeable and is subject to availability. T’s and C’s – This prize is subject to availability of the wedding date.

Claire Austin England – Flower crowns or poseys up to the value of £100. The winner will be invited into my studio for a design consultation or the process can be carried out online via photos and videos. I will need 3 months notice to make the order before the wedding. 

The Venue Dressing Company – 40 perfect fit chair covers & organza sashes in choice of colour, 4 Matching table runners, Starlight backdrop, Professional fitting  worth up to £220.00. T’s & C’s -To be redeemed before Dec 2021, All items provided remain the property of The Venue Dressing Company, Only available in venues within Torbay, Additional extras available at a reduced price, Sash colours are subject to availability,Chairs must be armless in order to be covered.

Wild Floral Events – High quality keep sake faux bridal party package worth £200.00 which includes -Brides bouquet x 1, Bridesmaids bouquets x 2, Gents buttonholes x 6, Ladies corsages x 2. T&C’s – Bride can choose colour scheme and style/theme for her faux items within the above cost, Collection only of the above items from our showroom in Babbcombe, items will be ready for collection 2 weeks prior to wedding date. Valid until December 31st 2021, Package can not be redeemed for cash or any other items, Extra faux designs/items can be added at an additional cost if required, We have the right to use your photographs of your wedding for publicity purposes

Appleton Events Photography – Photography package worth £300 to include Ceremony, Group Photos, Couple Photos – Reception, Speeches, Cutting of Cake to First Dance. If any other photos are required, e.g bridal/groom preparation a fee of £75 will be payable before the wedding date. The client will have full rights to use the photos however seen fit, as long as credit is given. Appleton Event Photography (Photographer) retains copyright and wishes to be identified as “Appleton Event Photography” in all social media posts. A charge will apply if the wedding venue is out of the Torbay area for travel and possibly accommodation. Photos will be available to view and download online, a USB is available for £10.

Olivia Rose Hair & Beauty – Bridal hair including one trial at the salon, two bridesmaids hair (trials available at a cost), travel outside of Torbay will be chargeable. Valid until end of 2021. Prize value is £150.


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